Colin Fleming

I help businesses solve digital and commercial problems — from a systems selection or a go-to-market plan through to a full transformation strategy. Over 30 years I have worked across strategy, technology, product, merchandising and commercial, mostly in retail and consumer businesses, and mostly where the path is unclear. Digital, for me, means digital commerce: strategy, trading, operations, platforms and product data.

I co-founded one of South Africa’s first internet businesses, which built the country’s first eCommerce site. At Massmart/Walmart I founded the group’s eCommerce Forum and, through it, shaped digital-commerce thought leadership across the chains, co-authoring a Makro marketplace strategy that survives today. At Game I was accountable for a R1.2bn food category and project lead for the Foodco discount format. At Zapper I was responsible for mobile-payment integration across 4,000+ Dis-Chem checkout lanes. At Homechoice I co-authored a board- and Exco-approved transformation strategy and was interim IT Director for 18 months.

I have worked fractionally since 2019, on retainer rather than by the hour. I am currently a fractional product and business development lead at NDTEC, and fractional advisor on a systems-replacement programme for a national retailer with 80+ stores.

Cape Town based; UK and SA citizen.