John Peters

I came to the world’s attention in January 1991, when my bruised and battered face flashed onto television screens around the world as a prisoner of war. It was my disfigured image that became a potent symbol of Saddam Hussein’s ruthless aggression.

I am an experienced speaker of international repute to corporates, public sector, and charities. I have followed Mr. Nelson Mandela on stage in South Africa, followed Heads of State, and spoken for Royalty. I have written two best-selling books, and the documentary ‘Tornado Down’ was Independent Documentary of the Year and a BAFTA Award Nominee. I have extensive international TV, radio, PR, and media experience.

On leaving the RAF, I founded Monkey Business, working internationally with blue-chip corporates, governmental and the Third Sector, providing business critical development, consulting, and coaching numerous CEOs and senior leaders in Scandinavia, Middle East, Asia, Europe, and Africa. As a Visiting Professor, I run MBA programs.

As an experienced NED, I was Chair of the Association of MBAs, am a Trustee of the Royal Air Force Club, a RAFA Ambassador, Captain of the April Fool’s Club, and Patron to Kids Out and Kids in Mind.