John Williams

Scaling a SaaS company takes real-world experiences and knowledge specific to each stage of growth.

As a results-oriented Revenue Executive dedicated to propelling SaaS organisations to new levels of success, I specialise in helping SaaS organisations that have achieved product-market-fit and are now focused on scaling their sales through go-to-market strategies in primary or secondary segments, notably $10-$50M ARR.

My approach emphasises fiscally responsible growth investments and a strong focus on unit economics, which are essential for leveraging vital growth capital, as well as understanding & applying the lessons learned from your best clients, to position your company for maximum acceleration.

My philosophy is simple: do one thing exceptionally well, provide concrete proof of success, and then scale.

To achieve this, I specialise in capturing the details of a client's journey, enabling marketing and sales teams to understand these pivotal moments and deliver value accordingly.

I create comprehensive documentation of best practices, which helps in onboarding new hires more efficiently and consistently attaining monthly growth goals by progressing the pipeline.

My assistance to marketing, sales, and success teams includes:

- Capturing the most influential aspects of the client's experience

- Documenting the go-to-market playbook for different segments

- Coaching the execution of the playbook for consistent revenue attainment

- Focusing on retention and driving expansion revenue to maximise growth

- Utilising relevant metrics and visual dashboards to reveal business health and performance

- Enabling scalability through the automation of repeatable tasks

In addition to my work with marketing, sales, and success teams, I also provide coaching services to Founders, CEOs, RevOps and Heads of Sales. I help guide the growth of their SaaS organisations and assist in presenting to executive leadership.

My experience in B2B SaaS tech comes from working in private and public organisations over the past 10 years, including notable stints at IBM and Microsoft, as well as startups/scaleups focused on the US market in the $10-$50M growth stage through acquisition and mergers.

I leverage my own knowledge as well as frameworks and top practices from Winning By Design and SaaStr.